Communication Student Celebrates African Culture Day

It was a show of cultural display at Adekunle Ajasin University in Akungba-Akoko when students from the Department of Mass Communication held the practical aspect of African Communication System as part of the requirement to complete the course.

Ikulajolu Adesola reports.

The Department of Mass Communication of Adekunle Ajasin University, Akungba-Akoko (AAUA) Ondo State set the whole institution agog as the 100-Level students rolled out with dances and drums to mark the African Communication System Day as part of the requirement for the course.

African Communication System is a course offered in all tertiary institutions where Mass Communication is being taught, but the incorporation of cultural communication into the course by AAUA would help to improve students’ understanding.

The event which is to practically expose students to the old traditional ways of passing information using the Town Crier, exposure to Cultural Festivals, Marriages and folklore display.

Joining the Cultural display were the students from Performing Arts Department who borrowed the course so as to get more exposure to Cultural communication.

It all began with early morning awareness as the Town Crier went about with his gong to keep people alert of the event as drummers, singers and dancers displayed around the campus.

To mark the day was a stage play presentation that was tagged “Ilu Ayetoro” as directed by Bayode Tosin, a student of Mass Communication alongside Oladunni Ifeoluwa.

The play, however, talked about the various ways which culture can be practised and still maintain modesty until the Foreign people came with their development in “Ilu Ayetoro”, a suggestion that was antagonised by the ‘Night Ruling Council'(Witches).resized_ACS 2

While playing the role of the King, Olowokere Olorunsaanu alongside the ‘Otunba’, Ikulajolu Adesola tried putting the village in order until everything returns to normalcy.

The Lecturer in charge of the course who is also the Head of the Department of Mass Communication, Dr. Ifedayo Daramola Ph.D said it became necessay to expose the students to traditional ways of life and also to appreciate their cultures.

In attendance with the HOD was the erstwhile HOD of Mass Communication, Dr.Babatunde Oyinade; the former Sub-Dean of the Faculty of Arts, Dr.Rapheal Abimbola; A Senior Lecturer at the Department, Dr.Ishola Lamidi and hosts of other Departmental Staff.

The African Communication System Day has become a yearly event for all fresh students taking the course; this he said would encourage them to remember their cultural background.

The event which was celebrated at the University’s Matriculation Ground saw students in their traditional attires with the various cultural display.

While addressing the students, Dr.Daramola noted the importance of the Town Crier in the village whom he said deserves to be treated well.

“The Town Crier is an important Chief in the village and should be given the equal respect being accorded to other Chief in the palace,” the HOD said.

Prior to that day, the Town Crier acted by Adetunji Jamiu was given a wife to show how important he is in the village.

While adding, the HOD highlighted that the Kings of those can have as many wives and as such five “Oloris” who gave birth to numerous Princes and Princesses were married to the King.

While calling on Africans to maintain their culture, Dr. Daramola obliged that in every aspect, culture has its own way of impacting into people and also discourages the vices being engaged in by modern day youths.

The scene of the market women brought back the traditional way of doing business just as the Town Crier would go round the village to deliver the King’s message to the villagers who would also gather to listen.

The village dancers in their usual display during festivals thrilled the audience with traditional dance steps that got the HOD off his feet to join in the celebration.

As it is done in the olden days, fresh palm wine was served as well as traditional foods that wet the appetite of the people.

Some highlights of the event were performances by the dancing troupe, Ewi and African folklore stories that brought back the memories of Moonlight tales being told to children at night.


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